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Pepsi’s “Live For Now” commercial (1/7)

by Victoria Powers January 27, 2019, 2:18 am 62 Views

When Pepsi went looking for a celebrity to lead their “Live for Now” campaign, they chose one of the most popular influencers on social media. Unfortunately, one of the many issues with this campaign was they chose an influencer who had yet to stretch her voice on social or political issues. The ad was pulled one day after its launch due to criticism.

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by Michelle Palmisano July 15, 2019, 2:00 am
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by Sandy Cheng July 15, 2019, 1:30 am
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by Morgan Hoey July 14, 2019, 1:03 am
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Brands and Their Strategies on Social Media

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Articles on the Impact of Influencers on Communications

Anyone with an account on a social media platform has come across not only brands promoting their products and services but also charismatic, “every day” people doing the same thing. While their messages are casually woven into their interactions on these platforms, it become clear that this form of marketing is taking over our social […]

by Jaclyn Baxter July 11, 2019, 4:30 pm
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Going Viral: Publicity Stunts That Gained Attention

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by Brittany Gehrett July 9, 2019, 6:12 pm

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