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Pepsi’s “Live For Now” commercial (1/7)

by Victoria Powers January 27, 2019, 2:18 am 124 Views

When Pepsi went looking for a celebrity to lead their “Live for Now” campaign, they chose one of the most popular influencers on social media. Unfortunately, one of the many issues with this campaign was they chose an influencer who had yet to stretch her voice on social or political issues. The ad was pulled one day after its launch due to criticism.

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The Role of Social Media in Political Campaigns

Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed the way campaigns are run.” Social media use in politics is a new phenomenon in communications studies. Similar in manifestation to integrated marketing campaigns where branding and dialogue are key to success, political campaigns now use social media […]

by Kellianne Clarke July 15, 2019, 2:27 pm
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by Michelle Palmisano July 15, 2019, 2:00 am
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Influence of Social Media Challenges

With the advent of Web 2.0 technology, new social media companies offer free platforms for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth have altered the platforms to disseminate social challenges through YouTube, Instagram, etc. Some are funny and meaningful, like the Ice Bucket Challenge, while […]

by Sandy Cheng July 15, 2019, 1:30 am
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The Power of Memes in Social Media Communication

The modern meme is defined as a humorous image that is copied, with slight variations, and quickly shared across the internet. Funny pictures and jokes are enjoyed by all, but are they actually important in social media communication? Social media users love visual content. The algorithms of many social sites prioritize visual content over text-based […]

by Morgan Hoey July 14, 2019, 2:25 am
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Narratives Brands and Consumers Create About Social Commerce

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by Morgan Hoey July 14, 2019, 1:03 am
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Making Sense of Child Cancer Awareness on Social Media

Social media users can dictate the terms of conversations when they want to throughout the course of everyday life, but that can change in an instant when it comes to health issues. Parents and children that have been using social media can have their daily escape from reality, changed when a diagnosis of cancer is […]

by Jessica Kellogg July 13, 2019, 11:48 pm
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Activism in the Social Media Age

The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social media, we have entered a new era of protest, connection, and collectivism. From #JeSuisCharlie and #MeToo to #MAGA and #BlackLivesMatter, hashtags on social media fuel political protests and corresponding marketing campaigns for those movements. Social media gives a […]

by Natasha Smith July 13, 2019, 5:07 pm
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Brands and Their Strategies on Social Media

In 2019, some brands are still trying to find their voices on social media. Many brands use distinct personalities to stand out while others play it straight to interact with consumers. Brands like Wendy’s, Starbucks, Netflix, sports teams like the Dallas Stars and the Los Angles Kings create memorable content and moments for consumers on […]

by Addison Walton July 13, 2019, 5:06 am
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Articles on the Impact of Influencers on Communications

Anyone with an account on a social media platform has come across not only brands promoting their products and services but also charismatic, “every day” people doing the same thing. While their messages are casually woven into their interactions on these platforms, it become clear that this form of marketing is taking over our social […]

by Jaclyn Baxter July 11, 2019, 4:30 pm
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Going Viral: Publicity Stunts That Gained Attention

Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many people post on social media to connect with friends and family. But when it comes to marketing, the best way to get a message across instantly is to “go viral.” In some instances, videos have gone viral on […]

by Brittany Gehrett July 9, 2019, 6:12 pm

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