Now You See It, Now You Don’t. (1/7)

Counter to today’s digital logic, and the long-term storage aspects of other social platforms, Snapchat has a fleeting nature that is more like face-to-face conversation. Just like spoken words, Snaps are gone almost immediately after they are released. This feature is appealing to people who want to share without the online storage and the content following them for the rest of their lives.

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