No Robots Allowed—Brands Need to Connect (5/7)

A key to brands effectively engaging on social media is making sure there is a two-way communicative element to their presence. Since SNS was made by people, for people, the integration of brands to the platform needs to maintain that human element. While an organization may need to do some of the soft-selling on social, it is crucial they remember who they are talking to. Millenials are brand loyal and will share their positive experiences with others.

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