Athlete-Generated Content Versus Traditional Olympic Coverage (6/10)

This article examines the impact of new media on coverage of the 2008 Beijing Olympics against the traditional backdrop of radio and television coverage. While the topic is approached in a holistic sense, it does highlight examples of amateur athletes using mobile devices to film Olympic events and share with their followers via their personal social media platforms. It argues that the sense of “liveness” created by athlete-generated content subverted the nationalistic framing of television broadcasts. It also argues that forms of raw, new media-generated content produced by athletes may have attracted new audiences that may not have otherwise been planning to watch the games.

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