The Movember Foundation focuses on men’s health issues. They commit to saving men’s lives by tackling prostate cancer, testicular cancer, mental health, and suicide prevention.
Their annual social media campaign, #Movember, proposes an enticing challenge to ditch the razors and grow out a mustache for the month of November to raise awareness and funds. Conversations about men’s health issues are started organically: “Why are you growing out your mustache?”.
These conversations then spread through social channels that grow traction and engagement. They tell the brand story and spread awareness in an authentic way. The Movember Foundation grasps the impact that social listening has on their community.