MIX UP YOUR CONTENT TO REVEAL A MORE TRANSPARENT BRAND (6/8)

Changing up the mix of your social media content can include “throw-back’ pictures to create nostalgia, posting sneak peek photos about upcoming events or product releases can create buzzworthy content, a question of the week can generate valuable feedback, and sending personalized messages from the CEO helps to humanize the brand and keep it relatable. Dawson (2015) described the importance of storytelling in social media to emphasize shared meaning instead of a sales pitch (p. 56). Consistently experimenting with and generating new social media content will help to reveal the interests of your target audience and generate a sense of FOMO to keep them coming back for more.

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