Measurement (3/7)

Any effective campaign, whether it is social media or otherwise must have a clear way of measuring success. Social media enables companies to see quantifiable data, i.e. the number of likes, shares, retweets, interactions, and hours trending for a specific topic, post or tweet (Stewart, 2009).

https://engage.purdue.edu/learn/pluginfile.php/75815/mod_page/content/9/Stewart%202007.pdf

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