Make That Money (7/7)

Socially popular keywords, such as hashtags, can be directly tied to brand awareness which correlates to a company’s future cash flow. This research shows that popularity in keywords was related to the salience for the brand. Not only does this let an organization track potential earnings, but also reputation of their brand.

https://journals-sagepub-com.ezproxy.lib.purdue.edu/doi/pdf/10.1509/jm.12.0151

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *