Make it fun– like a party! (3/8)

When preparing to shoot a live video, it is easy to want to write out a script and follow it exactly. But this is actually the opposite of what viewers want to see. Live video is supposed to show the fun, humanized version of your brand. So, feel free to organize your thoughts and have an idea of what to say, but when the camera starts rolling, relax, have fun, and be spontaneous!

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