Drive engagement through a mobile application. A team of doctors in Wyoming studied the effects of a smartphone app on pregnancy and birth outcomes and found a significant relationship between app use and completion of prenatal visits as well as a moderate reduction in low birthweight. Just be sure not to induce app fatigue. Pay attention to design and usability, and find ways to allow users to integrate the app into their favorite SNSs, like Facebook and Instagram.
Bush, J., Barlow, D. E., Echols, J., Wilkerson, J., Bellevin, K. (2017). Impact of a Mobile Health Application on User Engagement and Pregnancy Outcomes Among Wyoming Medicaid Members. Telemedicine Journal and E-Health, 23(11), 891–898.