Love at first swipe? Explaining Tinder self-presentation and motives (1/7)

One of the most popular dating apps today, Tinder was the catalyst for location-based real-time dating (LBRTD) — enabling users to find potential romantic matches geographically close to them. The authors, Giulia Ranzina and Christoph Lutz, cite Sales to note that this feature “has reinforced the perception of LBRTD as the cradle of casual, sexual and short-lived relationships … [and that] media have further strengthened the idea” (as cited in Ranzini & Lutz, p. 81). This study examines Tinder’s four communicative affordances (portability, availability, locatability and multimediality); components including impression management (online and offline), gender (i.e., how men and women present themselves differently) and personality (e.g., self-esteem); and how user factors such as authentic presentation, motives for being on Tinder, demographics and psychographics all relate to each other.

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