Leverage Influencer Video for Your Brand (5/8)

Online video tools like YouTube have turned nobodies into viral sensations. While there are always going to be gimmick celebrities that garner millions of followers waiting to see what foolish act they will perform next, there is a better process for understanding how video should play a role in your online brand strategy to boost marketing efforts. This article talks about the importance of using influencers to promote your brand to specific users verses a “spray and pray” philosophy.

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