The Worldwide Breast Cancer organization designed an image illustrating the twelve signs of breast cancer. This image is of 12 lemons sitting in an egg carton and it spread like wildfire over social media.
The campaign that backed up this image was called #KnowYourLemons and it taught women and men to easily recognize the 12 most common breast cancer symptoms. It also inspired the world to break the taboo and fear of this disease.
Using a friendly and approachable visual to explain breast cancer is what made this social media campaign so influential and shareable. Within seconds of looking at the carton of lemons, someone was educated on the signs of breast cancer without having to deal with a lot of text or any unpleasant images.