Gen Xers, Millennials and Baby Boomers, oh my! If you plan to reach your target audiences online, you need to know where to reach them, and different generations prefer different platforms. One study indicates people ages 18-29 are 60% more likely to watch videos online than adults who are 50-65.
Korda, H., Itani, Z. (2013). Harnessing Social Media for Health Promotion and Behavior Change. Health Promotion Practice, 14(1), 15-23.