It’s Simple: Gen Z Prefers Influencer Content Over Brand Ads (10/11)

Need further proof that you should consider influencer marketing as a part of your larger advertising spend? This study, interviewing 13 to 24 year olds response to ads, brands, and social influencer content, shares relevant stats on how Gen Z’s online habits when it comes to skipping or watching brand ads. 58% DON’T skip over influencer-branded content vs. pre-roll ads and TV ads.

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