It’s All About the Camera. (3/7)

Although Snapchat is categorized as a social platform, it is really all about the camera and the camera software that is changing how we interact online. The augmented reality (AR) lens we’ve come to know and love may now be part of other popular platforms, but its origins are with Snapchat. Filters change everyday and allow for fun, scary, sexy and odd-ball augmentations. AR sets Snapchat part from other platforms and will only continue to get better.

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