It’s a Whole New Ball Game: How Social Media Is Changing Sports (1/7)

This is a basic assessment on how the emergence of social media has completely changed the landscape for professional sports. From being able to connect athletes with fans, provide up-to-the-second updates and share instant analysis amongst fans, the digital landscape has been drastically changed. For the most part, it’s been for the better. “Never before have fans known so much about athletes” (Sanderson, 2011). While that level of engagement can be exciting, it can also cause anxiety.

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