Introducing branded communities in sport… (7/8)

Full title: Introducing branded communities in sport for building strong brand relations in social media

Should brands create communities for their own organization, or host a space for people to discuss the market at large? That’s what this piece digs into, utilizing a closer look at the social communities in the sports community and how to appeal to a broader audience and build brand loyalty within wider spaces with a well-managed community space.

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