Information, Community, & Action: Nonprofits Using Social Media (7/8)

The article, originally shared in the Journal of Computer-Mediated Communication, discusses the nature of communicating with stakeholders on a different level via social media platforms. Lovejoy & Saxton (2012) address the nature of how nonprofits once viewed communication with constituents in a one-sided way. They also mention the importance for nonprofits to use social media platforms that can help foster more two-way conversations and dialogue.