The remaining influencers are evaluated by category. One unsurprising category that women take the lead on the social media narrative is parenting. Forbes.com (2018) provides the breakdown of the top 10 influencers in this category. Combined, these influencers reach 3,495,011 Instagram followers, 1,064,809 Twitter followers, 6,502,822 Facebook likes, and 1,973,111 YouTube subscribers. Collectively this category has a reach of over 13,000,000 users. Two women have teamed up to lead this category, Meg Resnikoff and Elle Walker. Their parenting YouTube channel What’s Up Moms captures over 35 million views per month. The top 10 influencers in this category are comprised of 9 women and 1 man.
Representation by women 90%