Influencer Marketing is an effective marketplace (6/8)

Direct mail marketing used to rely heavily on buying lists of specific user databases the fit the demographic for marketing efforts. The problem was that a 2 percent return was considered successful. Thanks to social media, companies are identifying influencers to help them reach more targeted audiences driving much better KPIs and ROI. This article discusses the evolution of direct marketing and using “believable” brand champions to drive social media awareness to message.

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