Posting a direct link to your episode on iTunes or your podcast website isn’t always enough. Posts should be accompanied by a dynamic visual that piques your followers’ interests. If you want to take it a step further, consider incorporating a short video that shows behind-the-scenes footage of the podcast recording or footage of your guest working on something related to your episode’s topic. For example, if you’re interviewing a public speaker about their work in the community, you could post a short clip of them speaking at an event. However, remember to always get permission first! While this article isn’t specific to podcasts, it does outline how to create engaging videos for social media.