In Defense Of Viral Challenge Memes (14/14)

This chapter of a book focused on three viral challenge memes: neknomination, ice bucket challenge (IBC) and Smear for smear. The author analyzed not only the life-cycle of the memes, but also the effect they had on producing imitations. Finally, the author argued that VCMs are creative and inclusive endeavors, as people try to either one-up or perform the challenge in a unique and original way.

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