IMC and Small Businesses – Best Practices (5/8)

In this online resource posted by an established radio and marketing group, the company provides perspective to understanding how social media and integrated marketing can impact small businesses. Through their recommended “best practices” for small businesses, the organization shares that consistent calls to action, uniform branding across channels, drive traffic to digital channels, and optimize creative for different media are aspects for integrated marketing communication strategies. There is also a supplemental guide available for download titled Why Content is King on Social Media: What to Publish, When to Publish, and Where to Publish.

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