#IDEFY: Planned Parenthood (11/11)

Planned Parenthood launched #IDEFY, a social media campaign that inspired young people to use social media to share with the world what they defy – racism, homophobia, slut-shaming and beyond. They were asked to participate by posting an image of themselves on social media with the word DEFY written on their fist and a caption using the hashtag #IDEFY.

What was special about this social media campaign is that it was launched with a Facebook Live event at the same time that other related activations were taking place around the country.

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