Humor As An Engagement Tool—Laughter Is The Best Medicine (4/7)

For organization’s today, it’s more than just how frequently they engage, that they offer coupons, or respond promptly to customer questions or complaints. Companies have to show their personality—this can be difficult depending on the product or service, but one of the key components is knowing how you want to be perceived by customers and what type of voice you are going to have on social. Humor has proven effective for brands who could easily be seen on the serious or boring side.

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