How to Reach a Retiree? Ally Bank Marketing Campaign (6/7)

With the increased use of social media, the need to learn how to reach diverse groups of people who use social media grows. Learning to market to a diverse audience can sometimes become limited to only culturally diverse populations. Creative marketing and strategic planning also mean reaching out to diverse populations such as audiences of different ages, genders, or political beliefs. This article shares some insight on how one financial planning group used some creative, out of the box, ideas to target their desired audience, and how their creative marketing strategy also gained the attention of another diverse audience.

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