How to get your ideas to spread | Seth Godin (5/8)

Seth Godin uses four different examples to illuminate how even the oddest and most bizarre ideas can be more beneficial to a company, over mundane ones. This video is from 2007, but speaks about how to get ideas to spread, an essential part of today’s social media environment.
Key take away: remember to be remarkable. Figure out what people want and give it to them.

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