Understanding and Classifying Influencers (3/11)

The world of influencer marketing is always evolving and it’s important for brands to stay up-to-date. This study provides more context into how influencers rise to fame and standard practices that successful influencer implement. The article also uncovers the “hierarchical classification of the different types of social media influencers” with definitions and characteristics so communications professionals can understand the right partner for their campaign.

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