How to Create a Mind-Blowing Instagram Video Strategy (6/7)

This article explains how the expansion of video length from 15 to now 60 seconds allows you to provide a fuller description of your product or connect with your followers. Instagram is the site where brands show fans who they are; it’s about shaping perceptions about a brand or individual’s personality. Athletes can talk directly to their followers or post videos of them doing everyday activities outside of their sport.

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