How Social Media Apps Leverage Nonprofit Response From Wildfires (6/8)

In some cases, nonprofits can learn from specific situations in how to properly respond and use social media to their benefit as well as their constituents. Brengarth & Mujkic (2015) discuss the California wildfires and share how different newsworthy events can help nonprofits gain leverage in the midst of tragedy. There is also a notation on how there are ethical implications that are involved with these difficult situations.

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