How Popularity Affects A Meme (11/14)

The theory is that the more unique a meme is, the more popular it will become. However, similar memes that arise after the first meme (protomeme) occurs will cannibalize their audience, which should lead to lower popularity for the protomeme and its imitators. However, an imitator can become popular if it is more dissimilar to its peers, which the researchers have termed, having low canonicity.

Photo by Getty Images from BBC (https://www.bbc.com/news/world-us-canada-48308638)

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