How Female Pro Athletes Use Twitter vs. Pro Male counterpart (7/7)

Social media has had a “profound impact on sport” (Pegoraro, 2010, p. 501) mainly because of its ability to bring together fans and professional athletes. This study identifies how female professional athletes use the social media app Twitter and how that differentiates from male progressional athletes. Females are traditionally unrepresented in traditional media. Social media gives the female professional athlete the platform to be expressive and showcase her own personality. However, that can sometimes cause increased pressure to create and maintain a certain image.

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