How did the Ice Bucket Challenge go viral? (11/14)

The article identified the factors that caused IBC to become viral. It then demonstrated how to apply these five factors to other campaigns. The five factors are social media marketing, celebrity influence, eWOM, viral marketing and right-time marketing. In addition to the factors, the challenge itself should be fun and rewarding as well.

Photo source: https://www.justaskgemalto.com/en/going-viral-mean-work/

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