Follow the money. IZEA, a leading influencer marketing software and services company, has ranked the highest paid social media influencers based on annual earnings. This is one of the few lists that women have a stronger showing then men. Out of the top 25 highest paid social media influencers 13 were women, with 4 of the 13 women coming from the Jenner/Kardashian empire. The highest paid woman on the list – Kayla Itsines, a fitness blogger who earned around $17 million from her app. She commands over $150,000 per sponsored post, which is relatively small compared to Kim Kardashian-West’s $500k per post, yet overall Itsines earned the most annual revenue of all female influencers.
Representation by women 52%