Fake news: When the dark side of persuasion takes over
This essay takes a fresh approach on being “hacked” claiming that Fake News has infiltrated mass communication channels and is wreaking havoc for all parties involved. Fake news is identified as a sinister form of mass persuasion. The paper reviews the history of the precursors of the construct and offers a contemporary definition. Research findings about how consumers process fake news information are discussed. The essay highlights the relevance of fake news for the marketing communications field and ends with a call to action to researchers for the development of effective interventions.