Hashtag Your Way to the White House (3/7)

During the 2016 GOP Presidential Debate, Donald Trump’s campaign showed that the candidate that dominates in social media can win the night, despite performing poorly on stage. Trump was able to garner extraordinary support via Twitter using hashtags, thus increasing his presence to overshadow his competition. This goes to show that creating an influence on social media, even in politics, can create enough buzz to help win a presidency.

https://www-tandfonline-com.ezproxy.lib.purdue.edu/doi/pdf/10.1080/15377857.2017.1345836?needAccess=true

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