GIVE YOUR BRAND IMAGE A FACELIFT & DEVELOP YOUR ONLINE PERSONA (3/8)

Today’s consumers are attracted to images that appeal to an ‘idealized identity’. and successful brands must promote themselves in a way that creates a sense of belonging and exclusivity for its members. Jones (2015) stated that people have an innate need to connect with a community and the psychological forces that contribute to deciding which group they choose are largely related to the idealized rewards of belonging to a specific community (p. 104). Therefore, your brand should represents your image, mission, culture, and exclusivity.

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