Getting Your CEO’s Attention with Social Media ROI (7/8)

This video will help the most skeptical CEO understand the impact social media can have on a company’s bottom-line. For example, this video outlines how traditional customer engagement costs (i.e. call centers, etc.) can be replaced by more efficient and even potentially more effective user-generated content like crowdsourcing to address the concerns of other customers. This video provides a nice blend of introducing easy to understand social media practices with traditional business fundamentals.

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