From Networked Nominee to Networked Nation (3/11)

Cogburn and colleagues (2011) look specifically at the 2008 Obama presidential campaign to understand how the Obama campaign translated online activism into real-life participation in terms of funding and voting. Also researched are ways the social media campaign engaged participants and “facilitate[d] and ongoing social movement that influence[d] his administration” (p. 192).

Image from: http://blackboxsocialmedia.com/how-social-media-is-impacting-the-election-infographic/

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