From likes to donations, sharing on social media ‘makes money’ (4/12)

Creating an online community builds a relationship between the consumer and the organization but also allows a free flow of information in the open. Included in that information is the need for financial support. Since face-to-face interaction is not always possible, the propensity for individuals to donate to a cause or organization rises when physical support cannot be provided.

Image Source: https://www.charitydigitalnews.co.uk/2018/01/23/from-likes-to-donations-how-to-streamline-the-online-giving-journey/

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