In today’s technological landscape, choosing the right platform to promote your brand or service could ultimately determine its success or failure. According to Langstedt & Hunt (2017) Facebook, LinkedIn, Twitter, Instagram, and Pinterest are the most popular social networking sites. (p.316). Many of these platforms are built for a specific purpose and target a select demographic. It is critical that you research the characteristics of each social media platform in order to choose the best outlet to increase your reach, develop engagement, and experience a profitable success.