Fans, Friends, Advocates, Ambassadors, and Haters (1/8)

Brand community managers play a unique and important role for brands looking to capitalize on the network built on social networks. To maintain the sense of engagement and inclusion among participants while still identifying useful information to convey back to the organization in actionable ways requires a unique perspective and a good set of KPIs. This article takes a look at what social media managers, who often serve as the brand community managers, can do to organize and engineer brand communities for the most value to the consumer and the company.

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *