Establish a Strong Voice & Story (1/7)

In relating to fans, it is critical for teams (particularly from the official accounts) to establish a strong voice and story. In doing so, a team shares a narrative with its fan base. Multiple examples have surfaced recently, perhaps most notably that of the Chicago Cubs and their World Series win in 2016. “Under the ownership of the Ricketts family, the team has been sharing a new narrative, “the Cubs are on the greatest journey in all of sports.” The team was able to share a consistent message and voice to their fan base which was used to describe the entirety of their World Series Journey.

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