Developing a social media marketing strategy requires time, finesse, and creativity. Zhu & Chen (2015) discussed that much of the US population utilizes social media to connect with people whereas businesses are simply trying to sell goods and services (p. 335). The key is to develop informative content with a customized message that motivates behavior aimed at satisfying the consumer’s need. It’s a mouthful but incredibly effective at leading consumers to a sale by simply reinforcing how your product or service can solve a consumer’s problem through a variety of stories and images.

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