Forbes.com (2018) highlights another category that has an even split in representation by gender, the entertainment category. One of the largest categories analyzed, the reach of the top 10 influencers is over 246,920,000 online users. Collectively this group reaches 88,736,493 Instagram followers, 33,686,501 Twitter followers, 48,768,942 Facebook likes, and 73,567,721 YouTube subscribers. 5 of the top ten influencers are women, leaving 5 men. Lilly Singh, a Canadian vlogger and listed above as one of the top YouTube earners, takes the top spot of the entertainment category.
Representation by women 50%