Emotional Connections (5/7)

This article gives ideas on how to connect with alumni online. Social media managers should capitalize on a graduate’s emotional connection to the university through stories, photos, and videos to remind them of their alma mater.

Halligan, Tom. (2010). The Social Media Evolution: Online Tools Drive Opportunities for Alumni Outreach, Fundraising. Community College Journal, 80(4), 30-33.

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