E-Commerce x Social Media = Social Commerce (6/20)

This article from 2010, provides insight into the history of the intersection between social media and e-commerce. The author includes a Facebook e-commerce case study and offers a concept she calls the triad of socioeconomic life, that models the interrelationships between e-commerce, social media and web technologies.

Image source: https://pixabay.com/illustrations/social-media-media-social-facebook-419944/