Doing social media analytics (3/20)

A great article around the measurement of social media usage. This measurement is shown through a visual analytic approach to data. Informed by visual analytic principles, the authors posit a two-by-two methodological model of social media analytics, combining two data collection strategies with two analytic modes. They show these strategies in action and how organizations can use this data to show success or potential opportunities.

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *