Developing Deeper Engagement—What Works and Doesn’t (3/7)

The perception of engagement can vary widely by platform. But more than just “likes, retweets, follows, or unfollows” the depths and degree of relationships developed varies. Consumers are no longer passive, nor are they bound within the framework of the SNS. They engage and disengage for various reasons with brands on social media.
This article explored the depths of relationships and the communicative nature of engagement:
http://thejsms.org/index.php/TSMRI/article/view/148/85

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